The JournalCommerce
The Boom of Latin Startups in the United States
By Andres Platts · June 5, 2025 · 4 min read
Quick answer
This article explores the rapid growth of Latin startups in the United States, highlighting some of the most important ones and the benefits of creating a business in this country.
Latino businesses in the United States are experiencing accelerated growth, demonstrating their ability to thrive and expand in one of the world’s most competitive markets. According to recent data, Latino businesses are growing at an impressive rate, outpacing many other demographic groups in terms of business creation. This trend is reflected in the increasing presence of Latin startups across various sectors, from technology and finance to food and fashion.
In this blog, we’ll explore the rise of Latin businesses in the U.S., highlighting some of the most important startups and the benefits of establishing a business in this country.
Accelerated Growth of Latino Businesses
Key Data:
- Growth Rate: Latino businesses in the U.S. have shown a 34% growth over the last 10 years, according to a Bloomberg Línea report. This rate significantly exceeds the growth of businesses from other demographic groups.
- Economic Contribution: Latino businesses contribute more than $700 billion to the U.S. GDP, underscoring their importance in the country's economy.
- Diversity of Sectors: Latino businesses are present in a wide variety of sectors, including technology, food, financial services, and fashion.
Important Latin Startups in the United States
Cabify
Is a transportation platform founded in 2011 by Spanish entrepreneur Juan de Antonio . With a strong presence in Latin America and Spain, Cabify has expanded its operations to several cities in the United States, offering a reliable and safe transportation alternative.
Rappi
Rappi, founded in Colombia in 2015, is one of the largest and most successful delivery startups in Latin America. It has begun expanding into several U.S. cities, offering a wide range of services from food delivery to running errands.
Creating a business in the United States provides access to millions of consumers and a robust economic environment.
Nubank
Nubank, a Brazilian fintech founded in 2013, has revolutionized the banking sector in Latin America with its digital, fee-free approach. The company has started exploring the U.S. market, offering innovative and accessible financial products.
Platzi
Platzi, an online education platform founded by Colombian entrepreneurs Freddy Vega and Christian Van Der Henst in 2011, has gained popularity in the United States thanks to its technology, business, and design courses aimed at Spanish speakers looking to improve their professional skills.
Advantages and Benefits of Creating a Business in the United States
1. Access to One of the World’s Largest Markets
The United States is home to one of the largest and most diversified markets in the world. Creating a business in the United States provides access to millions of consumers and a robust economic environment.
2. Funding Opportunities
Businesses in the United States have access to various funding sources, including venture capital, bank loans, and government grants. This access facilitates business growth and expansion.
3. Infrastructure and Technology
The United States offers advanced infrastructure and access to the latest technologies, allowing businesses to operate efficiently and competitively.
4. Legal Protection and Intellectual Property Rights
The U.S. legal system provides strong protection for intellectual property rights and patents, which is crucial for companies that rely on innovation and creativity.
The rapid growth of Latino businesses in the United States is a testament to the entrepreneurial spirit and determination of the Latino community. Startups like Cabify, Rappi, Nubank, and Platzi are not only thriving but also making a significant impact on the U.S. economy. For Latino entrepreneurs, establishing a business in the United States offers a range of benefits and opportunities that can drive the success and expansion of their ventures.
At Prodezk, we have streamlined the process of creating businesses in the United States to make it simple and hassle-free. Our specialized team will guide you through every stage of the process. Contact us for a free consultation with our team of experts.
The flexible structure most founders choose, set up for your state.
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