English
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Protect your brand with the trademark registration in the United States.
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Many companies seek to protect their brands against the risk of any fraud by another company. It's for this reason that they decide to register and protect their brand, in order to act against possible infringers.
A registered trademark determines the graphic, physical and operational identity of a company a, product or a service. It includes its own visual elements that differentiate it from its competitors, giving it a certain identity in the commercial sector.
The sign of a brand can be a word, a combination of words, an image, a design, three-dimensional shapes, sounds and in some countries, smells, textures and any other that meets the requirements of distinctiveness and the possibility of being represented.
A registered trademark is an identity protected by the corresponding laws that can be used exclusively.
The Trademark or Trademark Registry grants its holder the power to authorize or prohibit the use of it to third parties. For this, legal protection tools are granted to trademark owners to defend them from unauthorized copies.
This implies that the company will be able to:
Additionally, having a registered trademark can enhance your brand's credibility and reputation. Customers are more likely to trust a brand that is officially recognized and protected. This trust can lead to increased customer loyalty and repeat business, as consumers feel more secure purchasing from a brand they know is legitimate.
Moreover, a trademark can serve as a valuable asset for your business. It can increase the overall value of your company, making it more attractive to potential investors or buyers. A strong trademark can also open up opportunities for licensing agreements, allowing you to earn additional revenue by permitting others to use your brand under specific conditions.
Furthermore, a registered trademark can help you establish a unique identity in the marketplace. It differentiates your products or services from those of competitors, making it easier for customers to identify and choose your offerings. This distinctiveness can be crucial in crowded markets where standing out is essential for success.
In summary, the benefits of trademark registration extend beyond mere legal protection. They encompass enhanced credibility, increased business value, and a stronger market presence, all of which contribute to the long-term success of your brand.
The cost includes:
Trademark registration within the entire United States, the application in 1 of the 45 categories and the following procedures:
All products and services are classified in different sections, here you find all of the 45 classes for the trademark registration process.
The response to this process can take from 8 to 12 months.
During this time a publication must be made in the newspaper for about 30 to 60 days. If there is an equal or similar trademark already registered, the USPTO will be able to appeal the process.
Take into account that before starting the trademark registration, the company must be already selling products or services in the United States.
This process is carried out by a United States attorney for foreign citizens, in charge of advising and reviewing all the information and evidence, which must be submitted in english.
The USPTO or United States Patent and Trademark Office is in charge of granting patents for the protection of inventions and registering trademarks for products and services in the United States.
When another company applies for a trademark that is confusingly similar to the one previously registered, the USPTO will confirm the information and refuse to register the new trademark, as doing so would create confusion in the market about the rightful owner of the trademark and the infringement of Your rights.
Examiners can visit the websites from which the proof of use was obtained to verify that the products and services are true and currently available to the US consumer.
For products, some evidences of brand use would be: the products themselves, labels, signs and a web page showing the brand, among others.
For services some examples of evidence of brand use are: online advertising or material, marketing material, business cards and letterheads showing a direct association between the brand and the services, among others.
Yes. The USPTO requires your company to have a website, and it must be in English.
Trademarks that already have a registration place in their logos some of the following symbols ™ (Trademark), SM (Service mark), and ® (Registered), to show that they are claiming the trademark as their own.
