What Is an ITIN and How to Get It?
This guide explains what an ITIN is, who needs one, how to obtain it, and how we can assist you in the process.
We are clear that the process of investing and forming a company in the United States goes far beyond registering it, as it involves research processes and generation of strategies to achieve success entering this new country. It is for this reason that in this section you will find articles with valuable information that will help you have a much clearer vision when entering this new market.
1. Market study: The north amercian consumer.
In this article you will get all the information you need about new trends in the US market and you will learn about the American consumer. This way you can have bases to operate your company and conquer new markets.
Consumers from the United States: Profile
The hispanic consumer in the United States is growing, which is why it is important to analyze it:
Below we analyze the most recognized and relevant advertising media for the American consumer.
The United States has the world's largest market for online advertising. Digital ad spending surpassed TV for the first time in 2016, and the gap has only widened ever since.
Similarly, mobile has been the main driver of digital growth for several years now, accounting for more than 70% of digital spend and more than 25% of total media spend.
Major advertising agencies: Amobee , IPG - Interpublic Group , Omnicom Group , Cramer-Krasselt
Television advertising is one of the most expensive, but it reaches consumers massively.
Major Networks: News Corporation , Disney , Time Warner, and V iacom
There are more than 1,000 newspapers in the US, in which their advertising is effective, especially for products with strong potential in a specific region.
Print versions are declining in the face of online reading.
Major dailies: The Wallstreet Journal , The New York Times , USA Today , Los Angeles Times , NY Daily News , New York Post , The Washington Post
Total advertising spending in this sector has remained around $45 billion. This form of advertising was widely used for political campaigns, and its use for commercial purposes is increasing even more with the new trends in digital advertising.
In the US, there are a wide variety of radio stations at the federal and state levels. Companies choose to advertise at a specific time or day of the week based on radio audiences.
The main form of principal used to be from terrestrial radio broadcasts, but terrestrial radio advertising revenue came to a plateau between 2017 and 2021.
Major Radio Networks: Entercom , ABC Radio Networks , Public Radio International
This confirms that your business is at the right time to reach the US consumer, for its great mentality of giant acceptance towards products from abroad, who additionally have preferences for an electronic purchase method and where the digital environment also facilitates advertising management through performance in this market.