Many companies seek to protect their brands against the risk of any fraud by another company. It's for this reason that they decide to register and protect their brand, in order to act against possible infringers.
A registered trademark determines the graphic, physical and operational identity of a company a, product or a service. It includes its own visual elements that differentiate it from its competitors, giving it a certain identity in the commercial sector.
The sign of a brand can be a word, a combination of words, an image, a design, three-dimensional shapes, sounds and in some countries, smells, textures and any other that meets the requirements of distinctiveness and the possibility of being represented.
A registered trademark is an identity protected by the corresponding laws that can be used exclusively.