The JournalBusiness
How to Start an Advertising Agency in the U.S. and Earn in Dollars
By Andres Platts · June 5, 2025 · 4 min read
Quick answer
Establishing an advertising agency in the United States opens doors to one of the world's most competitive and profitable markets. In this blog, we explain the key steps, the best states to operate, the advantages of registering your business in the U.S., and how Prodezk can simplify the process so you can focus on attracting more clients.
The advertising market in the United States continues to lead globally in investment and opportunities. According to Statista, in 2024, digital advertising spending is projected to reach $325 billion, making it an ideal sector for Latin entrepreneurs and business owners seeking to increase their earnings in dollars and attract international clients.
The advertising market in the United States continues to lead globally in investment and opportunities.
1. Benefits of Starting an Advertising Agency in the U.S.
- Access to a Global Market: The U.S. is the epicenter of global marketing, with a constant demand for creative and digital services.
- Clients in Dollars: Offering services to U.S. companies means receiving payments in one of the most stable and valuable currencies.
- International Credibility: Operating under a U.S.-registered business boosts your reputation and professionalism with global clients.
- Tax Incentives: States like Delaware, Wyoming, and Florida offer tax benefits to optimize your operating costs.
- Scalable Growth: The U.S. serves as a platform to expand into other markets thanks to its infrastructure and business ecosystem.
2. Key Advertising Industry Insights for 2024
- Digital Advertising Leads: 64% of advertising investment in the U.S. will be digital.
- Specialized Social Media Agencies: Social media advertising will account for 40% of digital ad spending, according to Revista P&M .
- Demand for Spanish Marketing: With over 62 million Spanish speakers, companies are seeking agencies that connect with the Latino audience.
3. Steps to Start Your Advertising Agency in the United States
- 01Define Your Value Proposition: Decide if your agency will be generalist or specialized in areas such as digital marketing, social media, SEO, branding, etc.
- 02Choose the Right State: Delaware: Ideal for startups due to low administrative costs. Wyoming: Perfect for agencies seeking business privacy and tax advantages. Florida: Excellent for connecting with Hispanic clients and leveraging its dynamic market. Texas: Ideal for businesses seeking low taxes and commercial opportunities.
- 03Select Your Business Model: Most agencies choose an LLC for asset protection and operational simplicity.
- 04Develop an Operating Agreement : Essential to define the internal functioning of your business.
- 05Obtain an EIN : Necessary for tax payments and legal operations.
- 06Set Up a U.S. Business Bank Account : Facilitates receiving international payments in dollars.
- 07Comply with Local Regulations: Ensure your business is properly registered with all the licenses and adheres to state and federal requirements.
- Delaware: Ideal for startups due to low administrative costs.
- Wyoming: Perfect for agencies seeking business privacy and tax advantages.
- Florida: Excellent for connecting with Hispanic clients and leveraging its dynamic market.
- Texas: Ideal for businesses seeking low taxes and commercial opportunities.
The flexible structure most founders choose, set up for your state.
4. How Can We Help?
- Business Registration: We handle the entire administrative process so you can operate legally in the U.S.
- Bank Account Setup: We simplify opening a dollar-denominated account to optimize your financial operations.
- Tax Advisory : We help you take advantage of tax incentives and minimize costs.
- Customized Accounting Plans : We ensure compliance with regulations while optimizing your agency's financial performance.
Conclusion
Starting an advertising agency in the United States is not only possible but strategic for entrepreneurs and business owners looking to compete in a global market. With the right guidance and support from experts like Prodezk, you can ensure your business complies with all legal and tax requirements while maximizing its growth potential.
Make your agency stand out in the world's most competitive market. Contact us and take the first step toward business success in the U.S.!
Also, check out:
- How to Start an Influencer Agency in the U.S.
- How to Start a Digital Marketing Agency in the U.S.
A firm or advisor? Refer clients and build alongside Prodezk.
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